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Event The state of (outdoor) art starts on May 21, 2025, 10:00:00 AM (Europe/Berlin)
Professionalism, professions and good practices in outdoor arts
Round table
Location: Indoor - 5/21/25, 3:30 PM - 5/21/25, 4:10 PM (Europe/Berlin) (40 minutes)
Professionalism, professions and good practices in outdoor arts
Massimo Pontoriero, Matina Magkou, Francesca Martinelli
Massimo Pontoriero, Matina Magkou, Francesca Martinelli
Massimo Pontoriero

Polyhedric musician (composer, author, guitarist, bassist, arranger) and teacher with proprietary methodologies. He was a trade unionist at FeLSA CISL Spettacolo & Comunicazione. Active as an entrepreneur and publisher in the entertainment, communication and technology sectors. He defines himself as a self-taught researcher with expertise in copyright management and business strategy. He is the founder and president of UNISCA, an independent space for aggregation and coordination in the creative, arts, and live performance sector. It acts as a category representation, aiming to analyze the sector, propose concrete solutions and be a reliable voice towards institutions to support its development and professionals.

Matina Magkou

Post-doc researcher at the SIC.Lab Méditerranée of the University Cote d'Azur (Nice, France). She sholds a PhD in Leisure, Communication and Culture from the University of Deusto (Bilbao, Spain). Her current research focuses on creative spaces and hubs, cultural and creative industries, cultural relations and cultural policies. She examines these through the lenses of care and fairness. She has worked for large scale-events and (Olympic Games Athens 2004, European Capital of Culture Patras 2006, International Expo Zaragoza 2008) and for public institutions such as the European Parliament, the Greek Ministry of Education and the Municipality of Athens. She has collaborated as consultant with various cultural organisations and networks (such as EUNIC, European Theater Convention, ENCATC and IN SITU) evaluating projects, facilitating learning processes and managing complex projects.

Francesca Martinelli

PhD in ‘Human Capital Formation and Labour Relations’ at the University of Bergamo in co-tutorship with Paris VIII Vincennes-St.-Denis. She also holds a master’s degree in Philosophy and Ethics. Today, she is the director of the ‘Centro Studi Doc Foundation,’ where she is in charge of research and development and advocacy. In addition, she is also in charge of research, institutional communication and international relations at the Italian cooperative ‘Doc Servizi’, also serving on the board of ‘Doc Creativity’. Since the beginning of 2019, she is part of the direction of CulTurMedia, the association of Legacoop dedicated to cooperatives operating in the cultural, touristic and media fields. Since the end of 2020, she sits on the advisory board of the ‘PICO Foundation’, which promotes the goal to support innovation and digitalization in Italian cooperatives. In 2018, she was awarded the prize ‘Astrolabio del sociale – Pierre Carniti,’ granted by the Centro Studi CISL, for an essay on innovative forms of cooperation and workers’ representation in a European perspective. She presented her research in conferences and seminars all over the world.


Professions, practices, and tools for navigating artistic professionalism in outdoor arts.

  • New performing arts code and mapping professions: OAI advocated for Outdoor Arts' recognition in the new performing arts code. It's crucial to map the new, often multidisciplinary, professions within this sector to tailor support and training effectively. What are the lines of inquiry and data collection methods for mapping specific new professions and skills, under the coordination of UNISCA, and why is it important not to miss this turning point?
  • Professionalism, practices and international exploring tools: actively participating in networks like Circostrada, Outdoor Arts Italia contributes to shaping the strategic directions and experimental projects within the outdoor arts sector, thereby opening up new opportunities for its development and stakeholders. The adoption of codes of conduct that promote ethical standards and the ongoing investigation of good and bad practices in the sector find European resonance in a platform for discussion that aims to develop indications and guidelines for policymakers: composition, objectives, and practical actions of Circostrada's Spark program.
  • Problems, practices and national resources: problems in the sector necessitate good practices, networking and learning from international models. Crucially, continuous mapping and documentation by national entities like Centro Studi Doc contribute to international research on the sector's status and needs. The cooperative model could be a virtuous approach to ensure the rights of artists and workers and to act as a territorial antenna capable of gathering, reporting, and sometimes anticipating developments, issues and innovative practices in the sector.