Promotion, distribution, management, and market

• Funding artistic mobility: funding mobility is crucial for the international growth of performing arts, especially Outdoor Art. The current landscape is a vast untapped potential. Administrations, foundations, private entities, and organizations like Outdoor Arts Italia ETS have a significant role in providing targeted funding for international exchange and artist circulation. A concerted effort between public and private initiatives is essential to populate this potential and enhance the global presence of Italian performing arts.
• Ethics of production and distribution introducing OutIT: the new digital platform by Outdoor Arts Italia ETS, funded by PNRR, serves as a B2B matchmaking tool for producers, agencies, and promoters. It aims to foster ethical practices in production and distribution by promoting transparency in showcasing artistic offerings, facilitating fairer access to opportunities and contributing to a more efficient and professional environment. OutIT envisions evolving into a comprehensive digital hub to further support a thriving performing arts ecosystem.