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Event The state of (outdoor) art starts on May 21, 2025, 10:00:00 AM (Europe/Berlin)
Promotion, distribution, management, and market
Presentation
Location: Indoor - 5/21/25, 3:00 PM - 5/21/25, 3:30 PM (Europe/Berlin) (30 minutes)
Promotion, distribution, management, and market
Eleonora Ariolfo e Federico Toso
Eleonora Ariolfo e Federico Toso
Eleonora Ariolfo

Cultural planner with over ten years of experience in live performance. CEO of Reve Srl and Director of Outdoor Arts Italia, she plays a key role in supporting and shaping the outdoor arts sector. Her work focuses on creating impactful cultural events, promoting sustainable artistic practices, and strengthening international networks through strategic leadership and hands-on expertise.

Federico Toso

Artist and cultural leader with a strong background in outdoor arts and circus. Former Director of FNAS and current board member of Outdoor Arts Italia ETS, he supports artist mobility and policy development. Through his work with Rete Doc and OCA Doc, he promotes structural recognition of public space arts and advocates for sustainable opportunities for street and circus performers.


Promotion, distribution, management, and market

  • Funding artistic mobility: funding mobility is crucial for the international growth of performing arts, especially Outdoor Art. The current landscape is a vast untapped potential. Administrations, foundations, private entities, and organizations like Outdoor Arts Italia ETS have a significant role in providing targeted funding for international exchange and artist circulation. A concerted effort between public and private initiatives is essential to populate this potential and enhance the global presence of Italian performing arts.
  • Ethics of production and distribution introducing OutIT: the new digital platform by Outdoor Arts Italia ETS, funded by PNRR, serves as a B2B matchmaking tool for producers, agencies, and promoters. It aims to foster ethical practices in production and distribution by promoting transparency in showcasing artistic offerings, facilitating fairer access to opportunities and contributing to a more efficient and professional environment. OutIT envisions evolving into a comprehensive digital hub to further support a thriving performing arts ecosystem.